Thursday, June 28, 2007

Sidenote: Today's Most Accurate Insight

From the tech writer at the Chicago Tribune:

"Judging by the growing ratings, not to mention the diminishing competition in the realm of in-depth news, public radio is an increasingly important part of many people's media diets." (Story here).

I don't like commercials or the 15-minute news cycle that traditional stations run. I crave the in-depth stories a newspaper is more likely to deliver. NPR is my primary source of news for that reason - it fills the space when I drive, has engaging stories that often take a different look at even the biggest headlines, and there are no commercials. Faced with the brutal world of DC traffic, I adopted my obsession for NPR rather quickly. It appears others are doing the same, as it is one of the few radio formats that is seeing great growth.

Though, I agree with the author - the semi-annual pledge drives are just brutal.

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